Enterprise Design Systems Leadership

I expanded Edward Jones' constrained, light-mode palette into a brand-aligned, tokenized color program — then delivered it across product, marketing, and the firm's brand guidelines.

• Replaced perceived-color names (Cerulean, Cardinal, Jade) with lightness-mapped scales so tokens could theme without renaming
• Built nine hue palettes on HSL relationships so dark mode, data visualization, and asset classes had a system instead of one-off patches
• Migrated tokens across React, Angular, Figma libraries, and marketing materials, with Knapsack as the source of truth
• Adopted into Edward Jones brand guidelines, unifying product and art departments

Led the program to replace a licensed typeface with an owned Edward Jones family — working with Brand, Legal, and Technology — eliminating licensing risk and delivering $12M in savings.

• Built the cost-benefit case after a roughly 2,000% vendor renewal increase, then commissioned a proprietary typeface instead of absorbing the fee
• Partnered with Brand, Agency, Legal, Sourcing, and XYZ Type to design EJ Sans for digital products, marketing, and print
• Rolled the family out enterprise-wide, with fallback and rendering work so the migration did not create a second problem downstream