Edward Jones
Enterprise Design Systems Leadership
I founded AXIOM, the design system at Edward Jones, scaling it from first inception to fully leveraged enterprise capability across a large product ecosystem.
300+
applications influenced
3K+
developers supported
AXIOM as an enterprise design system
Founded and led AXIOM, Edward Jones' enterprise design system — one shared language for product, brand, accessibility, mobile, and engineering across a large digital ecosystem.
- Set vision, foundations, governance, tooling, and documentation from first principles through daily operation
- Drove adoption across 300+ internal applications and digital properties
- Aligned 60+ designers and 3,000+ developers to shared standards
- Built a three-tier token architecture: primitive, semantic, and component
Governance, contribution, and adoption
Built the operating model that kept AXIOM healthy at scale — clear quality bars, room for community contribution, and adoption work across product lines.
- Defined a contribution model with SLA tiers: experimental, candidate, and production-ready
- Ran regular partner audits with multi-portfolio engineering teams
- Led Knapsack evaluation, business case, and acquisition for the documentation platform
- Founded the Edward Jones Design Guild: learning programs, community events, and St. Louis Design Week