Founder-level design systems leader

18 years designing and shipping products and brands. The last 6 years founding and leading the Edward Jones design system across a 300 product portfolio. Before that, founder of a digital product design & branding agency.

Portrait of Steven Deeds

I help multi-product companies deliver better experiences at scale by narrowing the gap between design intent and what ships.

My experience has taught me that good design comes from rigorous clarity, humanity, and less but better. Currently nerding out over AI + Design.