Blackjack Apprenticeship
Product Transformation & Platform Redesign
Partnered with the CEO to redesign the brand, product experience, member platform, and technical foundation of a subscription-based card-counting education business.
300%
new revenue growth
500
active members supported
Platform rebuild and brand identity
Rebuilt a fragile WordPress setup into two focused sites, led a brand refresh, and launched the redesigned product on the new platform.
- Split the platform into a public sales site and a secured members area, fixing chronic speed, reliability, and security issues
- Migrated 500 active members with zero billing disruption while rebuilding both surfaces
- Refreshed the visual brand: kept recognizable equity, modernized the identity, and extended it to new use cases
Platform engineering and data systems
Rebuilt discovery tooling, migrated billing without interrupting members, and shipped a house-edge calculator members use to evaluate games by casino rule set.
- Rebuilt Casino 411 from an unmaintainable legacy stack into a scalable discovery platform with location-based search and full data migration
- Moved 500 recurring members between billing platforms using a daily sync job to preserve payment continuity
- Shipped a configurable house-edge calculator for evaluating blackjack games by casino rule set