Case Studies

The case for A.I. Orchestration in Design Systems
Why stretched design system teams need more than one-off A.I. tasks—what orchestration means, how it lifts practitioners toward judgment and stewardship, and concrete cases from health measurement to office hours and releases.

Edward Jones Universal Color Program
How we expanded a constrained semantic color system into a robust, tokenized, brand-aligned program and delivered it across the enterprise.

The case for A.I. Orchestration in Design Systems
Why stretched design system teams need more than one-off A.I. tasks—what orchestration means, how it lifts practitioners toward judgment and stewardship, and concrete cases from health measurement to office hours and releases.

A 2,000% cost increase, and the creation of Edward Jones' Proprietary Typeface
How I led the initiative to replace Whitney with a proprietary typeface (EJ Sans), eliminating $3M+ annual licensing risk and delivering enterprise-wide rollout under deadline.

Edward Jones Universal Color Program
How we expanded a constrained semantic color system into a robust, tokenized, brand-aligned program and delivered it across the enterprise.

Designing a Contribution Model within organizational constraints
How we built a contribution model for AXIOM that protected standards while allowing evolution, so the design system could scale with product-team innovation.