Case Studies
Designing a Contribution Model within organizational constraints
How we built a contribution model for AXIOM that protected standards while allowing evolution, so the design system could scale with product-team innovation.
A 2,000% cost increase, and the creation of Edward Jones' Proprietary Typeface
How I led the initiative to replace Whitney with a proprietary typeface (EJ Sans), eliminating $3M+ annual licensing risk and delivering enterprise-wide rollout under deadline.
Designing a Contribution Model within organizational constraints
How we built a contribution model for AXIOM that protected standards while allowing evolution, so the design system could scale with product-team innovation.
Edward Jones Universal Color Program
How we expanded a constrained semantic color system into a robust, tokenized, brand-aligned program and delivered it across the enterprise.
A 2,000% cost increase, and the creation of Edward Jones' Proprietary Typeface
How I led the initiative to replace Whitney with a proprietary typeface (EJ Sans), eliminating $3M+ annual licensing risk and delivering enterprise-wide rollout under deadline.